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EXHIBIT 5
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How Much Is Your Time Worth ?
Monthly Collections Goal Treatment/Care Hours :
$ /oo K
Morning Afternoon
Monday Tuesday Wednesday Thursday Friday Total Hours
3
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Monthly Collections Goal / Total Hours = What Your Time Is Currently Worth Put that number here How much do you collect now? What are you collecting per hour now ?
How much more do you need to collect per hour? $
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Filed 02/15/2006
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EXHIBIT 7
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DRX9000 Analysis based on 3 patient a week, after 4 weeks you are treating 12 patients per day, There are 21 workdays per month x 12 patients per day Total Monthly treatments =252 treatments
DRX 9000 Lumbar Decompression Return on Investment an d
Breakeven Analysis
ROI using average reimbursemen t
Assumptions : 1 . Capital Equipment Cost = ",95.00 {enteramount) .00 Terin.i`8ityout ;%Q = 60 m0ltth10% Lease;wl buycsu€ _ I 950 htsta[Iment :plan = 2. Monthly Lease Payment = S. Estimated Marketing Budget =
4. Estimated Supplies Cost (311pro oedure) = S1,90,00
(eritsr amount) (enteramount) (center an7ountj
I
DRX 9000
(tinter product)
Monthly Payment Monthly Payment
~iz~MQ€i€~s>~n~t~irt~~#ror,~ra~~e). -
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Monthly Estimated Revenue Totals =
FIXED EXPENSES Estimated Marketing Cost = Estimated Supplies Cost =
252
;232.00
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; ; _ 252 .00 ! ;
$
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_ 15,120.0 0
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Estimated Expenses =
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;1,950:00
;
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;
$ 1,950.00 $ 2,202 .001$
_ 3,024.00 ; 3,024.001 $ 231400 .00 ;
$
15,120.0 0
117,000.00 132,120.00 1
TOTAL ESTIMATED EXPENSES 1 ;
26,424.00
3
TOTAL REVENUES TOTAL EXPENSES
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EXHIBIT 8
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Don't B e A Stranger !
Axiom Wants You To Succeed !!! And Purchase A 2nd or 3rd System .?
. . .So If You Have
Any Marketing Questions , Email Dr . Ben!! !
This newsletter Is a copyrighted publication. ,Please understand that there are many legal issues that are always present in this business, and that we cannot be responsible for providing any legal mp fance ou ar a In your state, please consult an attorney 2005 Axiom Worldwide , re
RG I*,isferFor The Janua ry 270, February 1.0"' or February 24th No Ob ligatio n "How To Make An Additions! $ 35,000-550,000 Per Montb, Cash! I! Treating DISC Patients With "NonSurgical Spinal Decompression" 1-Day Workshop, Simply Fill Out The Enclosed Pink Insert And Fax To 925-314-9442 Today!
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December 200 5
DRX- SUCCESS MARKETING AND S uppoR .T NEWSLETTER.
(Two's & ALL! H ) )
December 2005 Vol . 1 No . 4
Altadonna Communications, Inc .
169 East Prospect Ave. Suite B, Danville Californi a
Tel: 925.743 .3779 Fax : 925-3149442
"A Success Lesson From Legendary Escape Artist Harry Houdini's Biggest Failure . . .
dust read something about the great magician, Larry Houdini . I have no idea if it's true . But .. . it's pretty fascinating none-the-less. As the legend goes . . . Houdini . . . who could escape from virtually anything. . . once failed miserably to escape from a box. That may not seem like a bag deal to you . Houdini failed to escape from a locked box . Big deal . . . than six figures per year. And According to the ACA, - that number has been steady going DOWN over the last 20 years . Evert worse, to make that chump change, most Chiropractors I talk to are working AT LEAST 60 hours per week.
At least the ones that aren't using the principles a nd techniques I teach are . . . and . . . Even Worse Than Even Worse. . .
. . .whenever I ask the average Chiropractor if they could start over, nearly all said say would choose a different career . . . and. . . they actually try to dissuade friends from going to Chiropractic school .
Well here's the big deal : As it turns out -The Box Was Not Even Locked!
You see, Houdini was a master at escaping from LOCKED boxes . That's all he knew. So, when faced with the simple task of freeing himself from a box that was unlocked - he had no idea what to do .
Sounds crazy . . . doesn't it?
So what does all this tell you ?
It tells you two very important things:
But, if you think about it, most of us are guilty of the same exact thing . I bet you are, too . . .
Here's why : If you look at statistics, the average Chiropractor in the United States makes less
1) Since the majori oty f Chiropractors don't Make any money - THEY ARE DEAD WRONG ABOUT HOW YO U SHOULD RUN YOUR PRACTICE AND THE THINGS YOU MUST DO TO MAKE MONEY . And . . .
To Register For The January 27th, February 10th or February 24th No Obligation "How T4 Make An Additional $351000 450,000 Per Mouth, Cash!!! Treating DISC Patients With "Non-
Surgical Spinal Decompression" I-Day Workshop,
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(arid look) like thousands of other offices - why on earth should someone choose you over all those other clones? In other words .. . What's Different About YOU? Now, I'm not big on practice names . I think there are many other factors that are much more important. But, you should have a practice name that quickly sums up what you do - in terms of benefits to the prospect - and why you are unique. This is not a simple task and will take some thought. And, I can not name all my members practices because there are simple too many members and I don't know what makes each and every one of them unique . But I will say this - since you are one of the smart and unique doctors that has the DRX 9000TM -you'd be crazy not to have it in your practice name . But get this -- it's important : I don't mean you have to have the actually name "DRX 9000T" in your name. Because that may or may not mean anything to prospects . What you want to have is the biggest unique benefit the DRX 90007m offers the patients . The ONE BIG THING ... Spend some time and think about the ONE BIG THING you can swat, up in a few words you can offer a herniated disc sufferer no one else can . And tbat ONE BIG TH NG can be different for different offices because you may choose to focus on attracting different patients . For example . . . Golfer with herniated discs. Tennis players. Weight lifters . Etcetera, etcetera, etcetera . . . But here's the real (and most important) reason Y chose to talk bout the name of You r r c "ce: Since the member mentioned above did not mention what really makes him unique (DRX
90007"") in the name of his practice. . . I can guarantee he is not mentioning it in many other marketing opportunities, too . Think about what I said earlier in this newsletter . . . . The majority of Chiropractors are DEAD WRONG about being successful . So. . . when you think about naming your practice . . . marketing your practice. . . and everything else about your practice . . . MAKE SURE YOU ARE NOT DOING THINGS JUST BECAUSE THAT'S WHAT EVERYONE ELSE IS DOING IT. In other words - take advantage every opportunity you get to make yourself different from everyone else . Do whatever you can to make yourself stand out from the crowd - not blend in. And just getting a DRX 900071w will not automatically do that for you. The DRX 9000Tm Will Not Unplug Itself And Go Do A Spinal Screening At The Ma11! Loosen up - that was just a little joke ! Anyway, YOU need to scream the unique benefits your office now possesses in EVERY'T'HING YOU DO . You have the best spinal decompression system on the market. You took a huge step and invested $95,000 to offer herniated disc sufferers TRUE SPINAL DECOMPRESSION . . . not some cheap knock-off over glorified traction machine. Yoa are now among the elite in the Chiropractic profession . Make sure your office reflects that and you let your prospects know just how unique you are
every single opportunity you get .
Remember - you are not dealing with LOCKED BOXES ANYMORE! With the DRX 9000''''' the box is UNOCKED . The door to a great practice and life is finally open . All you have to do is recognize it. . .and .. . wal k through it .
To Register For The January 27th, February 10th or February 24th No Obligatio n "How To Make An Additional 535,0004 50,000 Per Month, CashW Treating DISC Patients With "NonSurgical Spinal Decompression" 1-Day Workshop,
A__i Pt%a. . T f s _. . -
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DR,X9000Tm MARKETING CHECKLIST ( )
Get Your 800 Number/S And Landing Page/ S Pax in the "Greeting Transfer Form" . This allows PatLive to transfer the pretested DRX Specific recorded, message onto your 800 number/ s Get Your "DRX Specific" Website Up And Running . Call Jim Staddick at Axiom Worldwide, Inc . The phone number is 813-249-6444. - Put your "DRX SPECIFIC" web address on the bottom of each page of your free reports, all postcards, the "DRX SUCCESS" patient newsletter .. . everything that LEADS see and get should have your web address on it. Do NOT put your web address on any lead generation display ads or TV commercials .
Listen To The "Marasco CD" Over And Over And Over - And if you see him at one of our Boot Camps . . . buy him a drink or give him a big "thanks". There are some great selling techniques on this CD. Use theist . Also using what we are calling the "Marasco Forms" as a template, design your own written "Recommended Action Plan" . Get Your DRX SPECIF IC TV Lead Generation Commercials Ordered. They are free to DRX9000'"VAltadonna Members! Call Larry for details at 925-743-3779 . Even though you may not need to run 30second lead generation TV commerc ial s, get them ordered anyway. Remember, there is nothing special about TV . "Media is Media" . .- you still must test programming, time slots, etc . When testing, don't spend more than $200$1000. _Send Cover letter & DRX9000TM Free Report to all patients (who have been your office in the last year or less) and leads (regardless of condition . Even mail to leads that are still in their initial pre- newsletter sequence) . Include the new and free to DRX9000TM/Altadonna Members, the "Ren Scott" welcome to th e ogee DRX Specifi c DVD . 2 weeks later, follow up with th e "Altadonna DRX small postcard" then send them the same postcard every 30 days . Call "Mandy" she can order the postcards for you . She can also be reached at Axiom Worldwide, Inc . at 813-249-6444 . _Test a "2 column by 2 inch high" ad ONCE in th e DAILY PAID PAPER . If th e "cost per lead" is $30 or less, run as much as you can afford! Daily is best. You really can 't afford NOT to be in the paper daily . _Make sure you monitor your recorded message stats Have PatLive transcribe your leads and either email or fax them to you . Your recorded message needs to "capture" f minimum of 65% (capture rate) of the calls . # of message ; left divided by # of calls is your "capture rate" , _Create your "tickler" system of managing leads . Review the DRX9000TM sequence instructions . If you have any questions about a "tickler" system, - review the material that came with your "Practice Marketing Solutions" Kit that came with your membership and the "New Member Orientation" tape . ,, jf you aren't one yet, become a "QLA" (Quantum Leap Alliance) member. To stay sharp, you need to continually expose yourself to marketing training . QLA membership is only $97 per month . For more information, call "Larry" at 925 -743-3779 .
After the 5-step sequence, send all DRX leads the monthly "DRX SUCCESS" DRX patient and DRX lead newsletter . We email it to you every month and fax you a note the day we email it to you .
Also send the "Altadonna DRX Postcard" to eve ry DRX lead and DRX patient eve ry 30-days . To order, call "Mandy" at Axiom Worldwide . The number is 813-2496444. _If you are on a limited budget, except for sending a patient newsletter to your existing non-DRX patients and leads every 30-days, spend th e majority of your marketing budget on DRX Marketing . i Get REALLY good at processing and re lating to patients! If you are weak in this area, order the video of our 3-day seminar on Influence, Patient Compliance, and Report-of Findings. For more info. call Larry at 925-7433779. Get a plasma TV screen installed in your consultation room. Show every new DRX prospect the "PreConsultation Video " _Monitor your 800 recorded message stats every week ; make sure your message is capturing at least 6 5 % of every incoming call. ., and if you aren't sure that your stats are accurate, call Adam Sloan at PatLive . He will help you .
To Register For The January 27t°, February 10n' or February 24th No Obligatio n
"How To Make An Additional $35,000450,000 Per Mouth, Cash!1! Treating DISC Patients With "NonSurgical Spinal Decompression" I-Day Workshop,
Simply FBI Out Tice Enclosed Pink Insert And Fax To 925-314-9442 Today!
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This month's Do's and Don'ts ...
Do ... Raise your fees to AT LEAST $ 4,400 --- The nicer your location, decor, furnishings ... and the better you and your staff become at becoming effective closers, the more you can charge . Some of my members are charging close to $6,000 for 20 visits ! Spend 20% of what you WANT to Collect In bRX services ... this will be MORE THAN PLENTY of money to attract, mail, and convert leads to patients . Be in your big daily paid paper EVERY DAY- .before thinking about TV, direct mail, or other publications . Live workshops every other month to your DRX lend list . (Provided that it is at least 2510 in size)---Do Teleclasses every other month tool---that way, every month you are doing at least one seminar (one live one month, one as a teleclass)-- - and remember, you can "replay" a successful teleelass . . .that way you can just get on the line during the Q and A portion and "the close" .
-
Consider running 2 ads per day in your paper (If your paper has a paid daily subscription of 30,000 or less._ .or if you can't get more than 2-3 leads per day at $30 or less per lead using one ad .)
Review and rehearse your day one and day two procedures at least once a week . Have your C.A . "certified" and trained by Joy Geier .. .that way they know how to close these incoming callslll---VERY IMPORTANTI (Call my office and speak to lorry at 925-743-3779 for info . )
Make sure your phone is answered 24-7 LIVE . Use your staff with your phone forwarded to a cell phone or use "The Virtual C .A .". Put each patient on a lumbar distractor for at least the first 2 weeks daily . Call Axiom for details . Consider getting a 2" d DRX and decreasing your chiro services (If you are collecting $40 or less per visit for chiro .-- -It is much easier to collect $ 80,000 a month with 2 DRX's than $80,000 a month with one DRX and the rest in Chi ro .) If you all your external marketing is DRX, change the name of your practice to reflect that . Market your DRX dailyhl ---NEVER stop generating leads . NEVER :
your DRX leads the DRX newsletter and the small "Altodonna DRX Postcard" that you can get at Axiom.-after the first 5 mailings _each and every month .
Don't Email Ben long winded emails . Please get right to the point with your question and a quick summa ry of your LATEST stats only . Thanks . Call Axiom with a marketing question unless you already emalled Ben first . - Pay ANY attention to what other doctors are doing In your area . ..even if they are marketing a DRX or a traction system-If they are using my material let us know so we can verify that they are using it legally.-we do go a fter docs that are using the material without our consent-. . .but don'•t let them keep you from marketing dailyl Remember . . . make decisions on resultslstats ... that's it . It's all about "cost per lead" . Freak out . --- If you have an issue, question, concern, whatever ..J ust email me IMMEDIATELY_ .don t wait weeks or months befo re dumping your problems on me . If you wait too long . I might not be able to help you . Run bRX ads in your yellow page book ; too risky, not best use of your resources, and it may cause other does to do the same-nothing worse than does placing ads because others are-even if the ads aren't pullingl (All motivated by fear of competition and not by results) Don't think that gett ing leads solves all problems ...it is me re ly one piece of the puzzle . MANY of you need to DRASTICALLY improve your look, your office look, your ability to confront, persuade, sell, close, etc . . YOUR WEAK LINK WILL KEEP YOU FROM GROWING .
To Register For The January 27th, February 10* or February 24th No Obligation
"How To Make An Additional $35,000-550,000 Per Month, Cash!!! Treating DISC Patients With "NonSurgical Spinal Decompression" I-Day Workshop , Simply Fill Out The Enclosed Pink Insert And Fax To 925-314-9442 Today!
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Practicing Gets REALLY FUN When You Are Collecting $50,000, $75,000, $100, 000 Or More!
"Who Else Thinks They Might Be Ready For 2na, 3ra, or 4" DRX9000TM System? "
An 5-10 Week Installation Date Gives You Plenty Of Tim e To Ramp Up Your Marketing Now, Have Another "One-On-One" Phone Call With Dr. Altadonna, And Have A Waiting List Of Patients Willing And Ready To Go ! YES! Ben, I think I am ready for to rise to the next level ! Please have "Robert" from Axiom. Worldwide give me a call to discuss my options! I understand that he will not "hard sell" me and only answer any questions that Z have . Please use my contact information and "best time to call" info . below ;
Name
Mailing Addres s
Office Phone Mobile Phone (Optional) Home Phone (Optional) Email Address Best time/s to preach me
FAX TO: 925-314-9442
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2) Since the majority of Chiropractors are unhagpy and would not choose to become a Chirouractoragain if they could do it all over THEY ARE DEAD WRONG ABOUT HOW YOU SHOULD RUN YOUR PRACTICE SO IT IS LOWWORK, LOW-STRESS AND ACTUALLY ENJOYABLE. Like Houdirii who only knew how to escape from LOCKED boxes . .. most Chiropractors only know how to run and operate a low-pro fit, high-stress practice. And the worst thing is . . . just like Houdini . . . you get so entrenched in the way you do things now. .. you never realized there may be a completely different approach. An approach that it completely 180 degrees from what you are doing right now . . . That Gets You Amazing "180 Degree" Result s In Your Practice And Life .. . Listen. If most Chiropractors are broke. And most Chiropractors hate what they are doing and . . . given the opportunity . . . wouldn't do it again . . . does it make even one iota of sense to continue doing what they are doing ? Does it make even one iota of sense to continue doing what YOU are doing? Or, does it make more sense to do something else. . . like . . . how about. . . the DIRECT OPPOSITE ? Legendary marketer, Dan Kennedy, said he beard Earl Nightingale say something he never beard anyone else ever say. And that one thing he said turned out to be responsible for an enormous pan of Darn's amazing business and personal success . Here's basically what Earl Said . . . "If you what to be extremely successful at anything, what you need to do is find out exactly what everyone else is doing in that endeavor. Make a list of all those things ... and then ... AO THE DIRECT OPPOSITE OFALL THOSE THINGS111 "
Why?. . . Because if you really look around -- the "majority" is wrong about most things . By definition, the majority is "average ." And the average person in this world does not know how to be happy and rich . Bottom line is : "Average" Stinks! Kjaow this : You can't approach an unlocked box the same way you'd approach a locked one. ,And. . . you can't have a successful, profitable and stress-free practice doing what all the "average" struggling Chiropractors are doing . You must have a contrarian view . . . . that get's contrarian results. To paraphrase-Albert Einstein, "It takes a different level of thinking to solve a problem from what created it. " If you want a practice that is average - highstress and low-income - keep doing what all the others Chiropractors are doing . If you want an uncommon practice that is lowstress and high-income . . . you must start by doing something else . And That's Exactly What The DRX 9000' Gives You If... And Only It.. . . .you stop doing things, acting like and running your practice like all the struggling, nonDRX 9000T" doctors . For example, I just answered a critique from a DRX member that wanted x ny help re-naming his practice. He sent me his current name and several others be was contemplating . His current practice name is "His Last Name Family Chiropractic ."
The obvious problem with this practice name is - (1) Hundreds of other practices have basically the same name. And (2) if you make yourself sound To Register For The January 27 b, February 10* or Februa ry 24th No Obligation "How To Make An Additional $35,000 -550,000 Per Month, Cash!!! Treating DISC Patients With "NonSurgical Spinal Decompression" 1-Day Workshop,
• *a•~~ 1'+-- A- 'r1 . ., t+ .. ..l ..a A Vino inaart And FAv Tn
925m314.9442 Todav!
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"Make Each Day Your Masterpiece . . . "
here is a wonderful book I think you should read as soon as possible . The name of that book is "Wooden," and it has nothing to do with marketing. At least not on the surface . . . little better each and every day over a period of time, you will become a LOT better. Only then will you be able to approach being the best you can be. It begins by trying to make each day count and knowing you can never make up for a lost day. If a player appeared to be taking it easy in practice, I told him, "Don't think you can make up for it by working twice as hard tomorrow. If you have it within you power to work twice as hard, why aren't you doing it now? " ffyou seriously try to do your best to make each day a masterpiece, angels can do no better. " Now that's accurate thinking to the N'h degree. And it makes me think about a common critique I keep getting . That critique geo something like this : "Ben - you gave us so much stuff to do in your kit. All the marketing. All the patients relationship building stuff. Out of all of that stuff, what is the ONE THING you would do to have a great practice and make a lot of money? " If you are silently asking that question to yourself, too - please re-read the quote above from John Wooden . Because. . . there is no ONIr THING you can do to make all your wildest dreams come true. But, if you work in the present . . . and. . . apply yourself each day to become a little better. . . and continually apply more of the techniques and knowledge I give you. . . your life and practice will become better each and every day. That' s how you get the practice and life of your dreams. By trying your hardest each day . . . to make that day your masterpiece . -
This great book presents the timeless wisdom of legendary basketball coach John Wooden.
Wisdom that not only made him probably the most successful basketball coach in NCAA history . . . gave him a wonderful relationship with the same wife for their entire lives . . . it can be used by you to achieve just about anything you want in your practice and life. There is one small section of this book that. . . all by itself: . . can have a dramatic impact on your life . That section is called . . . "Make Each Day Your Masterpiece," and I'd like to share it with, you now . . . in John Wooden's own words. . . "When I was teaching basketball, I urged my players to try their hardest to improve on that very day, to make that practice a masterpiece . Too often we get distracted by what is out of our control. You can't do anything about yesterday. The door to the past has been shut and the key thrown away. You can do nothing about tomorrow . It is yet to come. However, tomorrow is in large part determined by what you do today. So make today a masterpiece. You have control over that. This rule is even more important in life than basketball. You have to apply yourself each day to become a little better. By applying yourself to the task of becoming a
"How To Make An Additional $35,000-$50,000 Per Month, Cash!!! Treating DISC Patients With "NonSurgical Spinal Decompression" I-Day Workshop , - ti':U A-# Thin r.nrlaw.d Pink Insert And Fax To•925-314-9442 Today!
To Register For The Jan uary 27t4, February 10t4 or February .24th No Obligation
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Marketing & Support With Every DRX9000TI" -- ,A.ii The Benefits of A Franchise . . ..FOR FREE !
Jeff Dickhut: DRX has taken off for me . . .I have 6 on it next week! ! ! $4650 prepay each! Dr . Lonnie Herman : I followed your advice and raised my fee from $4199 to $5499 ...3 conversions today! That is $16,500 in one day CASK! ! ! ! Jim Frandanisa : Ivey Ben : Things are cookin'. I just had a patient ready to prepay for care before I even got to his exam . He left not knowing if he qualified because I was waiting on reports but prepaid $4200.00 to make sure he gets his spot . Dr. Tom & Terri Harvey : Three payments for full price $4980, two payments for $4400, and a prepay of $3500 for one payment. We're offering the 18 and 12 mo., no interest plans . Everyone to date has chosen to prepay . Thanks ! Dr. Mike Marasco: I just started seeing my very first DRX leads this week Tues, Wed and Thurs. I saw 10 DRX leads 4 are now paid in full $5000, 1 is paid half $2500 now and $2500 at visit 10. of the other 5, 2 are scheduled to drop off checks tomorrow and the other 3 walked out with financing applications . I collected $22,000 JUST TODAY! ! ! ! This is some wild ride Ben Altadonna, thanks for inviting zee. ;-) Dr. Bben Davis : I did a 4400 pre-pay yesterday . now, all of the sudden the SF Chronicle response is kicking like a kangaroo . maybe I should keep doing it with CD on report 1 . we got 70 leads yesterday, lots of quality apts too . they will make it happen . the lady from yesterday carne with husband. high quality. realtor from Atherton. Dr. Shawn Pridemore: Betz just wanted to say thanks as of today we have collected 91k which included chino, but that was working less than I have in years once again thanks for showing the new way to practice I just signed a lease on another office that will be only decompression . keep up the good work you certainly changed my life I am working less and making a lot more . Dr. Darrell: We've signed up 11 new drx patients this month so for (8 last week alone) at 4K a piece! We'll be looking into getting that second drx before too long. Dr. Brian Thalhamer. Ben. .. between Monday and Wednesday 7 signed up 4 DRX patients at $5140.. . Thanks Ben, I really appreciate the support, encouragement and your accessibility .. . " Dr. Brian McCain : I collected 72K this month averaging a mere 176 PVs/week, 46K from DRX and 38K of that is cash. This time last year I collected 38K averaging 225 PVs/week . You've really changed my life . Thanks.
TIP OF THE MONTH FAX OF, EMAIL IN YOUR OUT OF AREA LEADS ! . .. WE ARE DISPURSING OVER 300 LEADS A MONTH !
To Register For The January 271", February 10te or February 24th No Obligation "flow To Make An Additional $35,000 -S50,000 Per Month, CasbM Treating DISC Patients With "NonSurgical Spinal Decompression" 1-Day Workshop „ Simply Fill Out The Enclosed Pink Insert And Fax To 925-314-9442 Todayl